Certified Park and Recreation Professional (CPRP) Practice Exam

The approach that focuses on targeting one or two distinct market segments with specific marketing efforts is concentrated marketing. This strategy allows organizations to concentrate their resources and efforts on a smaller audience, which can lead to a deeper understanding of that audience's needs, preferences, and behaviors. By focusing on a specific segment, marketers can create tailored messages and offerings that resonate strongly with the targeted group, resulting in more effective marketing campaigns.

Concentrated marketing is particularly beneficial for businesses that may have limited resources and want to establish a strong presence in a niche market. This approach allows for more personalized marketing strategies that can drive loyalty and engagement, ultimately leading to a more successful outcome for the organization in that specific segment.

In contrast, differentiated marketing targets multiple market segments with unique strategies for each, which can dilute efforts and increase complexity. Segmented marketing similarly involves dividing a broader market into narrower sub-markets, but it does not inherently imply the same intensity of focus as concentrated marketing. Mass marketing aims to reach the entire market with a single strategy, which may not be as effective in addressing the unique needs of specific segments.